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Having decided on international expansion, some clients may want to engage in forms of strategic analysis to better understand the competitive landscape, the attractiveness of the company’s products or services and make an assessment of
the power of competitors. Using tools like a SWOT analysis, Porter’s 5 forces model and positioning grids, we can help a client assess their strategic competitive advantages and further help them get their product & pricing packages best positioned within one of markets in our region. 

 

Having determined their competitive positioning, clients generally develop detailed plans to ensure orderly and successful entry into new overseas markets.  In the hierarchy of planning – a Strategic Plan for the long-term vision; a Business Plan for
the next one to three years; a Marketing Plan to connect to customers; a Budget for the next year and a Financial Forecast
for the next three to five years, the intentions of the parent company morph into detailed plans for a new and often unknown market. That’s where we can help – either by preparing some or all of these plans or by reviewing plans prepared at head office to make sure they are realistic in the local market context.

 

We help in other ways too. For example, local Funding may be sought for capital expenditure or operational cover through
the establishment and growth phase of a new business. And we can assist clients to become aware of the opportunities and obligations associated with various levels of Governments in countries or territories within countries.